Project
Seasonal Product & Packaging Study
Pack-facing and styled product imagery for a seasonal packaging refresh and retail launch.
Brief
Create imagery for a seasonal SKU update across pack, web and social touchpoints.
Approach
Separate pack-straight and lifestyle frames so art direction could shift by channel.
Visual decisions
Label alignment and front-panel clarity prioritised for small e-commerce thumbnails.
Production decisions
Multiple pack angles captured before styled scenes to protect schedule if styling ran long.
Deliverables
- Pack shots
- Styled scenes
- Transparent-background exports where needed
Usage context
Retail packaging, marketplace listings and launch email headers.