Project
Quick-Service Food Campaign
A coordinated set of hero and supporting images for a quick-service menu and campaign rollout.
Brief
Create a small batch of images that could support a menu refresh and short campaign window.
Approach
Prioritised hero frames first, then detail crops that could be reused across vertical and horizontal formats.
Visual decisions
Strong colour separation between product and background to support overlay text in digital layouts.
Production decisions
Shot list grouped by lighting setup to maximise dish count within a single session block.
Deliverables
- Hero images
- Social crops
- Web-ready JPEGs
Usage context
Designed for simultaneous use across website, social and in-store display without re-shooting.