Project
Beverage Styling Collection
A consistent beverage image set for menu inserts and recurring social content.
Brief
Build a reusable beverage library for a café-style menu and monthly social updates.
Approach
Fixed camera height and glass placement grid for visual consistency across drinks.
Visual decisions
Backlight restrained to keep labels and foam texture readable on mobile screens.
Production decisions
Drinks prepared in batches by glass type to maintain condensation timing.
Deliverables
- Menu inserts
- Square social crops
- Vertical story crops
Usage context
Menu PDF, Instagram grid and paid social placements.